THOMAS SABO launch in Canada

On October 28, it was "Time for Party" in Toronto. THOMAS SABO invited around 150 guests to the grand launch event at the hip club "Ultra" in Downtown Toronto. The guests included the most influential fashion journalists and stylists and even press representatives from Montreal came to this unmissible event. They were thrilled by the Sterling Silver, the Charm Club and the Watches collections, presented by models on the catwalk.

Celebrities such as TV presenter Tanya Kim, actresses Tara Spencer-Nairn and Stacey Farber and the trendy band Fritz Helder & The Phantoms became THOMAS SABO brand ambassadors for the evening. This enabled the company to acquire new THOMAS SABO fans in Canada in an impressive party ambience.

THOMAS SABO in Australia

THOMAS SABO launch in Australia

Under the “Time for party” motto, the THOMAS SABO brand was officially launched in Australia on October 13. The company invited guests to the opening of the first Australian shop in the Queen Victoria Building, and 53 press representatives from such esteemed magazines as Vogue, InStyle, Harpers Bazaar, GQ and Grazia, who were all able to admire the new shop and the fabulous collections. The evening was MCd by Natalie Bassingthwaithe, the well-known Australian actress and presenter, who was particularly thrilled to be able to introduce Thomas Sabo to the invited guests.

Then the guests were treated to a spectacular program with a fabulous party atmosphere at the trendy eatery “The Ivy”. Around 400 press and society guests, customers and celebrities, including the famous Australian presenter Axel Whitehead, enjoyed the finger food and drinks and admired the collections, which were impressively displayed by models during the evening.

Once again, the White Label DJ trio spurred the guests along as did the celebrity DJ, Paul Mac, (with a singer!) with a fabulous party mix, ensuring that the guests partied later into the night. Unanimous feedback: “A fantastic party, which the party crowd wanted to go on forever despite the fact that it was a Tuesday night!”.

Long night on the banks of the River Thames
London celebrates THOMAS SABO Watches

The motto was “TIME FOR PARTY” at the Embankment Galleries at London’s Somerset House on July 1, 2009. The occasion was the international market launch of the new THOMAS SABO Watches collection. The 59 trendy watch models and the new Sterling Silver Autumn/Winter 2009 collection were impressively presented within the stylish ambience of the Embankment Galleries.
The 500 invited guests were thrilled and celebrated the event until well after midnight.

With one of her much-celebrated live gigs, fashion and music icon Roisin Murphy brought the dance floor to boiling point – as did the Berlin-based DJ trio “White Label” with their riveting party sounds. Stars from the film and music scene, including Alex James from BLUR, Kierston Wareing and Mimi Mueller-Westernhagen, celebrated along with the journalists from Vogue, ELLE, GQ, InStyle, Esquire and other magazines flown in especially for the occasion from ten different countries.

CENTRE STAGE FOR THE NEW AUTUMN/WINTER STERLING SILVER –COLLECTION

To launch the new Autumn/Winter 2009 Sterling Silver Collection, THOMAS SABO invited guests to attend the internationally-renowned series of cocktail parties in the most important mega-cities in Europe and Asia. Over exclusive canapés and summer drinks, journalists were shown the jewellery label’s new items. Whether stage look or street style – bohemian or disco chic – the collection with its diverse styling options proved a smash hit. The topic of the collection was “Theatre of Love” and was reflected in the presentation of the interior: heavy black velvet, deep-red roses and theatre props created a breath of poetry and drama, hence generating the fitting ambience.

In Paris, the exclusive event took place at the historic “Comédie & Studio des Champs-Elysées”, where the guests became stars of the stage while acquiring a first impression of the new collection. In Malaysia, Shanghai and Singapore, the new highlights were stunningly presented to excited audiences by professional models in an eye-catching stage show. Further press events were held in Munich, Hamburg, Berlin, Madrid, London, Brussels, Amsterdam, Oslo, Stockholm, Copenhagen, Zurich, Vienna and Hong Kong. In all, the show and the collection were enthusiastically received by representatives of the fashion press at 16 different events around the globe.

Gourmet picnic with THOMAS SABO & GLAMOUR

On June 26, 2009, THOMAS SABO invited the readers of GLAMOUR fashion magazine to the “Love & Peace” gourmet picnic at the NEKTAR Beach Club in Munich. Within the context of a competition that ran in GLAMOUR on June 9, 15 invitations were raffled off for this exclusive event.

Accompanied by their respective best friends and the editorial teams of GLAMOUR and Condé Nast, the winners enjoyed a chill-out afternoon with music provided by singer ENIK.

Particularly well received was the exquisite picnic and barbecue menu. But also the special picnic baskets – filled with delicious titbits and an additional surprise: an exclusive THOMAS SABO Love & Peace bracelet with a pendant in the shape of a colourful pair of Hippie sunglasses.

You can read a detailed report on the “Love & Peace” picnic in the September edition of GLAMOUR, which hits the stores on August 10.

“MADAME” COCKTAIL PARTY IN MUNICH

On May 28, 2009, THOMAS SABO and “MADAME” jointly hosted an exclusive cocktail party at the Munich shop on the occasion of the launch of the new THOMAS SABO watch collection. After closing, selected customers and “Madame” readers were able to examine and admire the new THOMAS SABO Watches to their hearts’ content in a specially-created “MADAME” setting. Over exquisite catering, provided by Dahlmann, and champagne from Ruinart, the around 80 guests enjoyed this special event. The “MADAME” team and THOMAS SABO Creative Director Susanne Kölbli, Brand Manager John Schlüter and the company’s marketing team were thrilled to have hosted an extremely successful evening.

THOMAS SABO WATCHES IN HONG KONG

The brand-new THOMAS SABO watch collection was launched in Asia on April 21. The new watch models were premiered to selected guests at Hong Kong’s most exclusive location for glamorous parties, M1NT Club. Top model Jennifer Tse and actor Andy On were not only presenting the fabulously-attractive accessories, they were also totally wowed by the new line: “I am so in love with this brand”, admitted Jennifer: “The product design fits my style perfectly.” And Andy was no less enthusiastic: “THOMAS SABO Watches are marvellous!”
John Schlüter, THOMAS SABO Watches Brand Manager, had flown in from Germany especially for the event and was extremely satisfied: “It is always fascinating just how enthusiastic the Asian audience is. The evening was a total success. I am very confident with regards to the development of THOMAS SABO Watches in Asia!”