CENTRE STAGE FOR THE NEW AUTUMN/WINTER STERLING SILVER –COLLECTION

To launch the new Autumn/Winter 2009 Sterling Silver Collection, THOMAS SABO invited guests to attend the internationally-renowned series of cocktail parties in the most important mega-cities in Europe and Asia. Over exclusive canapés and summer drinks, journalists were shown the jewellery label’s new items. Whether stage look or street style – bohemian or disco chic – the collection with its diverse styling options proved a smash hit. The topic of the collection was “Theatre of Love” and was reflected in the presentation of the interior: heavy black velvet, deep-red roses and theatre props created a breath of poetry and drama, hence generating the fitting ambience.

In Paris, the exclusive event took place at the historic “Comédie & Studio des Champs-Elysées”, where the guests became stars of the stage while acquiring a first impression of the new collection. In Malaysia, Shanghai and Singapore, the new highlights were stunningly presented to excited audiences by professional models in an eye-catching stage show. Further press events were held in Munich, Hamburg, Berlin, Madrid, London, Brussels, Amsterdam, Oslo, Stockholm, Copenhagen, Zurich, Vienna and Hong Kong. In all, the show and the collection were enthusiastically received by representatives of the fashion press at 16 different events around the globe.