THOMAS SABO in Australia

THOMAS SABO launch in Australia

Under the “Time for party” motto, the THOMAS SABO brand was officially launched in Australia on October 13. The company invited guests to the opening of the first Australian shop in the Queen Victoria Building, and 53 press representatives from such esteemed magazines as Vogue, InStyle, Harpers Bazaar, GQ and Grazia, who were all able to admire the new shop and the fabulous collections. The evening was MCd by Natalie Bassingthwaithe, the well-known Australian actress and presenter, who was particularly thrilled to be able to introduce Thomas Sabo to the invited guests.

Then the guests were treated to a spectacular program with a fabulous party atmosphere at the trendy eatery “The Ivy”. Around 400 press and society guests, customers and celebrities, including the famous Australian presenter Axel Whitehead, enjoyed the finger food and drinks and admired the collections, which were impressively displayed by models during the evening.

Once again, the White Label DJ trio spurred the guests along as did the celebrity DJ, Paul Mac, (with a singer!) with a fabulous party mix, ensuring that the guests partied later into the night. Unanimous feedback: “A fantastic party, which the party crowd wanted to go on forever despite the fact that it was a Tuesday night!”.