THOMAS SABO launch in Canada

On October 28, it was "Time for Party" in Toronto. THOMAS SABO invited around 150 guests to the grand launch event at the hip club "Ultra" in Downtown Toronto. The guests included the most influential fashion journalists and stylists and even press representatives from Montreal came to this unmissible event. They were thrilled by the Sterling Silver, the Charm Club and the Watches collections, presented by models on the catwalk.

Celebrities such as TV presenter Tanya Kim, actresses Tara Spencer-Nairn and Stacey Farber and the trendy band Fritz Helder & The Phantoms became THOMAS SABO brand ambassadors for the evening. This enabled the company to acquire new THOMAS SABO fans in Canada in an impressive party ambience.

THOMAS SABO in Australia

THOMAS SABO launch in Australia

Under the “Time for party” motto, the THOMAS SABO brand was officially launched in Australia on October 13. The company invited guests to the opening of the first Australian shop in the Queen Victoria Building, and 53 press representatives from such esteemed magazines as Vogue, InStyle, Harpers Bazaar, GQ and Grazia, who were all able to admire the new shop and the fabulous collections. The evening was MCd by Natalie Bassingthwaithe, the well-known Australian actress and presenter, who was particularly thrilled to be able to introduce Thomas Sabo to the invited guests.

Then the guests were treated to a spectacular program with a fabulous party atmosphere at the trendy eatery “The Ivy”. Around 400 press and society guests, customers and celebrities, including the famous Australian presenter Axel Whitehead, enjoyed the finger food and drinks and admired the collections, which were impressively displayed by models during the evening.

Once again, the White Label DJ trio spurred the guests along as did the celebrity DJ, Paul Mac, (with a singer!) with a fabulous party mix, ensuring that the guests partied later into the night. Unanimous feedback: “A fantastic party, which the party crowd wanted to go on forever despite the fact that it was a Tuesday night!”.

Long night on the banks of the River Thames
London celebrates THOMAS SABO Watches

The motto was “TIME FOR PARTY” at the Embankment Galleries at London’s Somerset House on July 1, 2009. The occasion was the international market launch of the new THOMAS SABO Watches collection. The 59 trendy watch models and the new Sterling Silver Autumn/Winter 2009 collection were impressively presented within the stylish ambience of the Embankment Galleries.
The 500 invited guests were thrilled and celebrated the event until well after midnight.

With one of her much-celebrated live gigs, fashion and music icon Roisin Murphy brought the dance floor to boiling point – as did the Berlin-based DJ trio “White Label” with their riveting party sounds. Stars from the film and music scene, including Alex James from BLUR, Kierston Wareing and Mimi Mueller-Westernhagen, celebrated along with the journalists from Vogue, ELLE, GQ, InStyle, Esquire and other magazines flown in especially for the occasion from ten different countries.

CENTRE STAGE FOR THE NEW AUTUMN/WINTER STERLING SILVER –COLLECTION

To launch the new Autumn/Winter 2009 Sterling Silver Collection, THOMAS SABO invited guests to attend the internationally-renowned series of cocktail parties in the most important mega-cities in Europe and Asia. Over exclusive canapés and summer drinks, journalists were shown the jewellery label’s new items. Whether stage look or street style – bohemian or disco chic – the collection with its diverse styling options proved a smash hit. The topic of the collection was “Theatre of Love” and was reflected in the presentation of the interior: heavy black velvet, deep-red roses and theatre props created a breath of poetry and drama, hence generating the fitting ambience.

In Paris, the exclusive event took place at the historic “Comédie & Studio des Champs-Elysées”, where the guests became stars of the stage while acquiring a first impression of the new collection. In Malaysia, Shanghai and Singapore, the new highlights were stunningly presented to excited audiences by professional models in an eye-catching stage show. Further press events were held in Munich, Hamburg, Berlin, Madrid, London, Brussels, Amsterdam, Oslo, Stockholm, Copenhagen, Zurich, Vienna and Hong Kong. In all, the show and the collection were enthusiastically received by representatives of the fashion press at 16 different events around the globe.

Gourmet picnic with THOMAS SABO & GLAMOUR

On June 26, 2009, THOMAS SABO invited the readers of GLAMOUR fashion magazine to the “Love & Peace” gourmet picnic at the NEKTAR Beach Club in Munich. Within the context of a competition that ran in GLAMOUR on June 9, 15 invitations were raffled off for this exclusive event.

Accompanied by their respective best friends and the editorial teams of GLAMOUR and Condé Nast, the winners enjoyed a chill-out afternoon with music provided by singer ENIK.

Particularly well received was the exquisite picnic and barbecue menu. But also the special picnic baskets – filled with delicious titbits and an additional surprise: an exclusive THOMAS SABO Love & Peace bracelet with a pendant in the shape of a colourful pair of Hippie sunglasses.

You can read a detailed report on the “Love & Peace” picnic in the September edition of GLAMOUR, which hits the stores on August 10.

“MADAME” COCKTAIL PARTY IN MUNICH

On May 28, 2009, THOMAS SABO and “MADAME” jointly hosted an exclusive cocktail party at the Munich shop on the occasion of the launch of the new THOMAS SABO watch collection. After closing, selected customers and “Madame” readers were able to examine and admire the new THOMAS SABO Watches to their hearts’ content in a specially-created “MADAME” setting. Over exquisite catering, provided by Dahlmann, and champagne from Ruinart, the around 80 guests enjoyed this special event. The “MADAME” team and THOMAS SABO Creative Director Susanne Kölbli, Brand Manager John Schlüter and the company’s marketing team were thrilled to have hosted an extremely successful evening.

THOMAS SABO WATCHES IN HONG KONG

The brand-new THOMAS SABO watch collection was launched in Asia on April 21. The new watch models were premiered to selected guests at Hong Kong’s most exclusive location for glamorous parties, M1NT Club. Top model Jennifer Tse and actor Andy On were not only presenting the fabulously-attractive accessories, they were also totally wowed by the new line: “I am so in love with this brand”, admitted Jennifer: “The product design fits my style perfectly.” And Andy was no less enthusiastic: “THOMAS SABO Watches are marvellous!”
John Schlüter, THOMAS SABO Watches Brand Manager, had flown in from Germany especially for the event and was extremely satisfied: “It is always fascinating just how enthusiastic the Asian audience is. The evening was a total success. I am very confident with regards to the development of THOMAS SABO Watches in Asia!”

25 YEARS OF THOMAS SABO

2009 is a very special year in the history of THOMAS SABO: for a quarter of a century, the company has been creating ever new stunning and successful jewellery collections – year after year after year. The perfect occasion to take a look back at the company’s development.

The, at the time, 23-year-old Thomas Sabo could not have imagined in his wildest dreams that his spontaneous business idea would one day become one of the world’s leading jewellery companies with around 800 employees worldwide. Nevertheless, he believed in himself and – on May 8, 1984 – he founded THOMAS SABO in the Franconian town of Lauf. Over the years, he has put his heart and soul into building up the brand and launching his own designs.

In 1990, Thomas Sabo was able to secure the services of designer Susanne Kölbli as the Creative Director for his still young enterprise. Together, they gave all the future collections their unique look. The concept – to offer high-end silver jewellery – soon made an impact.

In 1998, the company finally opened the first THOMAS SABO shop in Germany, located in Frankfurt am Main. Further exclusive stores and shops-in-shops were opened in quick succession – with meanwhile more than 120 spread over all five continents. Further sales channels are the around 2,000 retailers and parts of the in-flight product lines for approximately 40 airlines throughout the world.

With innovative ideas and with consistent success, THOMAS SABO has developed into one of the leading lifestyle brands for men and women.
With its three product lines – THOMAS SABO Sterling Silver, THOMAS SABO Charm Club and, absolutely new, THOMAS SABO Watches – the company offers a coherent overall range of extraordinary diversity.

Thomas Sabo Jewellery

The new THOMAS SABO Sterling Silver Collection captures the spirit precisely - with expressive styling full of joie de vivre, full of sensuality and passion.

It is precisely this enthusiasm that drives THOMAS SABO, characterises its design - and which is reflected in each and every item of Jewellery for the last 25 years. Enthusiasm - Passion - Creativity and the love of Jewellery creations that unite their joy of design with the pleasure their customers experience wearing it.

The motto of the new collection is 'Love & Peace' - as a homage to everything that has moved THOMAS SABO over the past quarter of a century; the love of what they do.

THOMAS SABO has created a selection of luxury watches for both men and women which will launch in the UK at the begining of October. The collection comprising of more than 60 styles will use the company's signature sterling silver, accented with cubic zirconium, ceramic and stainless steel.

MEET & GREET with MANDO DIAO:
Exclusive THOMAS SABO ring for rockers from Sweden

Mando Diao – known in Sweden for many years now – have also been stars in Germany since their number one hit “Dance with somebody”. In Stockholm, they have been packing the underground clubs with their rocky, slightly alternative guitar rock since 2005 – now they are conquering the world.

Since last year, the Swedish rockers have been in direct contact with THOMAS SABO: they have found their personal style perfectly reflected in the THOMAS SABO items of jewellery, and the rockers wear the jewels both privately and on stage. And this, and their success, are precisely what Thomas Sabo wished to pay particular homage to: within the context of their gig in Nuremberg, he invited the musicians to his lounge to present each of them with a signet ring especially designed for them. This wonderful gesture was enthusiastically accepted by the band and they rocked all the harder in the concert that followed!

DAVID GARRETT PRESENTS THE “REBEL AT HEART” LOOK, LIVE IN ZURICH

THOMAS SABO made two very powerful appearances in Zurich on July 16, 2009. The new highlights of the Sterling Silver Collection were fabulously shown at an exclusive collection presentation and were received by the press guests with huge acclaim. David Garrett’s spontaneous visit was a really special surprise.

As a huge THOMAS SABO fan, the fiddler clearly displayed his enthusiasm for the new autumn and winter 2009 items. And in so doing, David Garrett was able to complement his casual look with a very special eye-catcher: Managing Director Erika Stadlwieser presented the musician with the new Baggy Chain from the “Rebel at Heart” line. Clearly smitten by his cool new accessory, David Garrett wore it that evening to his performance at the popular “Live at Sunset” open-air festival in Zurich, allowing the concert audience to enjoy both a musical and a fashion highlight at the same time.

FASHION EXPERTS CHOOSE THOMAS SABO

Icelandic presenter and songstress, Thorunn, has a great eye for fashion and design. To this end, she not only hosts “Fashion TV” – she has also been a trend scout for the well-known Luxembourg magazine, Télécran. In her daily appearances on stage or in front of the camera for TV station RTL Luxembourg, she flawlessly styles herself with THOMAS SABO jewels and accessories.

THOMAS SABO GENERATES MORE DRIVE

Ocean Drive feat. DJ Oriska with its fun dance floor music is widely considered as the party scene newcomer to watch. Its song, “Some People”, is already being predicted by many as the new 2009 summer hit.

DJ Oriska always knows exactly what’s hip – it is not for no reason that she wears the flying heart from the new THOMAS SABO Sterling Silver Collection. Well, at least DJ Oriska, the band and the fans are thrilled by her new look.

DAVID GARRETT EXCLUSIVELY WITH THOMAS SABO

David Garrett is not only considered the world’s fastest violinist – he manages an astounding 13 notes per second. He is also ahead of the game in terms of fashion: his cool Rock star outfit is now exclusively “tuned” by THOMAS SABO. The striking, masculine items of jewellery from the “Rebel at Heart” line create a provocative contrast to David’s almost 300-year-old Stradivarius. To this end, the star fiddler discovers that his outfit has the same skilful symbiosis as his violin playing, which blends the classical with Rock to create a legendary style.

The international jewellery label has found the perfect partner in David Garrett. Company owner, Thomas Sabo, is delighted: “We are thrilled by this decision. There is barely another artist that manages to embody our unique “Rebel at Heart” style quite as successfully as David. Furthermore, his and our fans can be found in the very same places throughout the world – the perfect situation!”

In addition to exclusive appearances, the company is also planning items of jewellery designed especially for David Garrett.

THOMAS SABO jewellery CENTRE STAGE

CENTRE STAGE

We are familiar with the popular English actress Emilia Fox from movies such as “The Pianist” and TV series including “Silent Witness”. As a child of one of England’s most famous acting families, she learned to present herself centre stage from an early age. And she has recently been using the stylish THOMAS SABO jewellery to achieve this.

ROCK’N’SABO

“Reamonn” is considered one of Germany’s most successful Rock bands. When on tour, their drummer, “Gomezz”, not only wears ear plugs to protect his hearing, he also dons THOMAS SABO jewellery to spice up his look. Hardly surprising if they once again top the German charts.

POWER IN THE DISCO

With “Disco Lady”, Discobitch had a smash hit in the French Pop Charts.
As a hugely-popular and most sought-after newcomer, she is frequently on television – always decked out with the stylish support of THOMAS SABO jewellery.

A RIGHT ROYAL AFFAIR!

18-year-old Princess Eugenie of York, who is sixth in line to the British throne. Rumour has it that she is shy. However, her passion for extravagant clothes and eye-catching accessories speaks a very different language. And she has recently revealed a love for THOMAS SABO jewellery as well. So, we can only conclude that the Princess has truly royal tastes.

NO FESTIVAL WITHOUT THOMAS SABO

There was so much to see at the 5th International Film Festival in Bangkok: for example, actress Mindee Ong and film maker Roystan Tan from Singapore, creating glittering highlights wearing THOMAS SABO jewellery at the awards ceremony.
The “Bangkok International Film Festival” has continually grown in importance since its inauguration in 2003. Today, it is a unique opportunity to underline the important position of cinema in Thailand’s cultural landscape.

NEW THOMAS SABO SHOP IN STOCKHOLM (MOVE)

Since April 2009, THOMAS SABO in Stockholm has had a new home. The move sees the new store on Biblioteksgatan, a pedestrian area with numerous fashion, watch and jewellery stores. The street is located in the Östermalm district of the city, one of the most exclusive parts of Stockholm. Renowned international brands and high-end Scandinavian fashion and interior design lend this area its special flair and make for pleasant neighbours for the newly-opened THOMAS SABO boutique.

THOMAS SABO AUCTIONS OFF LEGENDARY HIPPIE MOBILE

Once again, THOMAS SABO will be actively and financially supporting the “RTL Donation Marathon” in 2009. Although the show will not be broadcast until November, THOMAS SABO is already opening the auction bidding: the object of desire is one of the greatest symbols of freedom and rebelliousness from the Hippie era – the legendary VW Samba T1 camper. This has been colourfully lacquered – in keeping with the “Love & Peace”-theme of the current Sterling Silver Collection. A one-off opportunity for all automotive fans, the nostalgic and Boho Hippies.

The proceeds will go to “Stiftung RTL - Wir helfen Kindern e. V.”, which supports exemplary children’s projects in Germany and throughout the world.
Bids in the RTL Donation Marathon auction of the “camper van” can be made as of now: please send your bids to Anja.Degenhard@rtl.de.

Bidding starts a € 60,000.

Technical details:

• VW camper, 1966 model Samba T1
  (has small windows on the roof), the roof can be opened.
• Used to be white, but is now colourfully lacquered in a fantastic Hippie style.
• The camper currently has 73,115 miles on the clock, which corresponds to 118,546 km.
• the upholstery is grey with dove-blue edging. There is no radio or cassette deck.
• Only one previous owner
• Engine size: 1,584 cm³
• 35 KW, approx. 48 bhp
• Petrol engine

Pouchies

Far out in the 1970s, totally hip in the 1980s, they are as cool as ever once today: chest pouches! Not only are they super-practical – they are also fantastically stylish at THOMAS SABO. Fill ‘em up, put ‘em on and you’re ready to go: the suede Pouchies offer space for money and a key and come with a carrier element to which several Charms can be attached. These hand-free pouches with the fabulous fringing are available in various colours, in line with the Charm Club Collection’s huge variety of tones. As a fashionable accessory, the wonderfully playful Pouchies are worn close to the heart – undoubtedly no coincidence.

Tropical Island

So, what is your idea of a dream holiday? Running over a beautiful beach to take a plunge in the sea, paddling around in cool water, chilling out under the shade of a palm tree, enjoying exotic fruit cocktails at the beach bar and dancing all night at the beach club? THOMAS SABO has all the ingredients you need: whether a small, glittering palm, delicious fruits, radiant flowers or a cute panda – the Charm Club Collection opens up a whole tropical paradise in Sterling silver. In the spring and summer of 2009, there is an inspiring wealth of motifs available as a memento of the holiday of a lifetime.

Cruise me, Baby!

First an ice-cream from the diner, then into your smart convertible and off to Hollywood Boulevard. 90° Fahrenheit. The wind in your hair. The sun catching your sunglasses. Touch up your nail polish at the traffic lights – after all, you have a date on the Walk of Fame. Because there is a very special star being unveiled today: yours! The THOMAS SABO Charm Club is now offering the Dream Factory for your wrist. Together with the new motifs for spring and summer 2009, the cult series once again includes hundreds of fantastic pendants.

Music and Fun

Just how much glam does the perfect lifestyle require? Plenty! Whether you are a skateboarder, a biker or a Hip Hopper, you live your life in your own personal crazy world – and that is about to become a little more glittery: because the Charm Club Collection has meanwhile expanded to become a seemingly-endless compilation of pendants for charm bracelets. Whether skateboards, bikes or ghettoblasters – you are bound to find the perfect fashion accessory to suit your life’s philosophy.

Disney Hollywood All-Stars

From spring 2009, six new Hollywood character actors will be joining the ranks of the THOMAS SABO Charm Club: the world’s most famous dog couple, Lady & the Tramp, the cute little Bambi, the mischievous Thumper, the cheeky Kermit and the enchanting fairy Tinker Bell – all these new additions from television and cinema have worked their way into the hearts of young and old alike. And they will undoubtedly lead glamorous lives as glittering pendants on charm bracelets from now on. In all, THOMAS SABO now has 18 Disney Charms in its program and a sheer endless selection of further Charms to choose from: a glamorous get-together – and not just for Disney fans.

NEW THOMAS SABO SHOP IN SALZBURG

Mozart’s home city of Salzburg has also been the venue of a new THOMAS SABO Shop since February 2009. The old town is a UNESCO world heritage site and hence the perfect location for this luxurious store. The new THOMAS SABO collections will be able to reveal their full glory in Salzburg’s most famous historical street – which has become one of the city’s important shopping venues. So, now it is well worth visiting Salzburg, even outside the Festival period.

NEW THOMAS SABO SHOP IN BONN

10 years after the government moved out, Bonn finally has a new and dazzling addition: Ludwig van Beethoven’s place of birth has had a new THOMAS SABO Shop since February 2009. Every year, millions of tourists visit the beautiful city on the River Rhine – as there is so much to discover in Bonn and the surrounding Rhine-Sieg region. From now on, these sites also include the latest THOMAS SABO collections.

THOMAS SABO:Time for Party at Postpalast

Time for Party at Postpalast

On the occasion of the 25th anniversary of his THOMAS SABO brand, entrepreneur Thomas Sabo hosted a party at Postpalast in Munich during the Inhorgenta jewellery trade fair.

More than 1,200 guests from over 20 different countries celebrated the anniversary and the launch of the THOMAS SABO Watches Collection (59 models, available from retailers from May 2009) at this buzzing party on February 21, 2009.
As a highlight, TS testimonial and star violinist David Garrett gave a 45-minute concert.

The musician exclusively wears the “Rebel at Heart” line from THOMAS SABO and one of the new THOMAS SABO Watches Collection models, of course. Following his performance, Luz Enith Sabo presented David Garrett with a one-off piece: a pendant in the shape of a Stradivarius violin, completely covered with 160 black zirconias. The jewel’s grip is – very much in keeping with the successful jewellery brand – adorned with small skulls.

On the evening, the unique THOMAS SABO look was also presented by many additional guests, including Sonja Kirchberger, Mimi Müller-Westernhagen, Jana Pallaske as well as Janin Reinhardt and Kostja Ullmann. And party girls including Gitta Saxx and Andrea Kempter were thrilled with THOMAS SABO. The gourmet catering provided by “Käfer” and the awesome set by the White Label DJ team from Berlin ensured that this fabulous party kept going until the early hours of the following morning.

INHORGENTA 2009 – Time for Success

At this year’s Inhorgenta jewellery trade fair in Munich, THOMAS SABO was able to wow visitors with several sensational highlights. And top of the list was the world premiere of the THOMAS SABO WATCHES Collection, which caused a furore among the countless trade visitors. On the almost 500-square-metre stand, visitors and the press were shown the 59 new models in a specially-erected movie theatre, all under the motto “Time for Party”. A further highlight at the trade fair was a visit by star violinist and company testimonial, David Garrett, who was officially presented with the very first THOMAS SABO Watches timepiece by Thomas Sabo at a press conference.
A further audience magnet was the presentation of the four new Charm Club watches, the new Pouchy models as well 48 new Charm Club items at the trade fair stand’s Charm Bar. These new items were also unveiled to the around 100 press guests at a specially-organised Press Lounge.
Following all this interest, it would seem that success for THOMAS SABO will continue to tick along over the year ahead.

LAUNCH OF THE SPRING/SUMMER COLLECTION 2009 IN ASIA

Enthusiasm. Passion. Creativity. Since 1984, THOMAS SABO has managed to capture precisely this spirit, again and again – with expressive styling full of joie de vivre and esprit, full of sensuality and passion. It is precisely this élan that has been reflected in each and every item of jewellery for 25 years now. In Asia, the new collections for Spring and Summer 2009 were unveiled on January 8 – at the “Sabodelic Party” at the Cool Docks in Shanghai.

Founder and company director Thomas Sabo celebrated this event with 400 exclusive guests, including celebrities such as Ethan Ruan, Anna Wang, Christy Chung with her husband, Jon Yen, Jennifer Tse, Ma Yan Li and Lin Hai. The latest items of jewellery were glamorously staged within the context of a stunning fashion show – presented by supermodels from China and Hong Kong. The Sixties-inspired DJ set really got the crowd going. A spectacularly successful event and a fantastic Asia launch for the new collections.

THOMAS SABO:Rebel at heart

Rebel at heart

Always to the limit, always at full speed and always in the limelight. A racy life on stage and behind the scenes – full of passion, glamour and sex appeal. But at the same time cool, casual and charismatic. Live your own life. Live like a Rock star!
With “Rebel at heart”, THOMAS SABO has created a jewellery line full of Rock ‘n’ Roll eccentricity spiced up with a pinch of urban casualness. The result is striking styling that flawlessly communicates the Rock ‘n’ Roll lifestyle. Has jewellery fashion ever been more expressive? “Rebel at heart” unites Rock symbolism and modern aesthetics to create a line of jewellery targeted at both men and women, hence offering a special, unparalleled collection.

THOMAS SABO;Summer of Love

Summer of Love

Summer kissing your skin. Wind in your hair. Radiance in your eyes. And laughter on your lips. A little bit Flower Child, a little bit Hippie. Enjoying life in a completely free and light-hearted way. Living for the moment. And travelling from party to party in a VW bus.
The focus of the THOMAS SABO seasonal line is on this feeling of light heartedness and joie de vivre: it is a colourful homage to Flower Power, to an era full of easiness and high spirits.

2009 THOMAS SABO Paradise Garden

Paradise Garden

Nature in all its pride and glory: graceful, playful, girlish and with a hint of seductive innocence...
This fabulous new series focuses on these feelings of naturalness, untamed nature and summer liveliness with plenty of symbolism: the daisy as the symbol of innocence, the ripe strawberry representing sweet seduction, a delicate butterfly and the shimmering dragonfly symbolic of the sensual lightness of being – all finished with an astonishing attention to detail.

2009THOMAS SABO:Pure passion

Pure passion

A little bit of Eve, a little bit of Eden: seducing - and being seduced. Enjoying life in all its facets: beguiling, sensual and with the sweet taste of sin on your lips...
In the coming season, this new series focuses exclusively on emotion: the temptation of love, the fire of passion and the feeling of burning desire are the topics – staged by THOMAS SABO in an excitedly glamorous and timeless manner. With their intensive colours and a symbol-rich visual language, they stunningly convey pure emotions.
Devotion. Seduction. Pure sensuality. The power of emotion has been translated into top-quality Sterling silver by THOMAS SABO – for all those who live and love with absolute passion.

Summer perfection

A day at the seaside. Full of sunshine, full of wind and waves. A day to recapture your energy and to relax. Hours of dreaming, just letting go and simply enjoying the moment...
In tune with nature and powerful: expressive stones in calm, natural shapes. Sparkling rays of sunshine. Earthy leather. The blue of the sky and the water, the shimmering white of light: THOMAS SABO creates a virtuoso interaction between these elements – and transforms them into jewellery of the highest authenticity: for women who love true naturalness as much as they do extravagant styling. And are willing to accept no compromises when it comes to these.